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The next big thing in fitness2/20/2023 ![]() ![]() Consider whether your brand could incorporate outdoor workouts, Zoom workouts, personal consultations, treatments, nutrition counseling, or other relevant services. Offer irresistible convenience by making your business a full-service destination for as much of the wellness spectrum as possible. If your members come to you for their workouts, it’s likely they are also looking to fulfill some or all of those other health and wellness needs. Members increasingly look to improve their overall wellness through a range of strategies: recovery, nutrition, mobility, and mental health – to name a few. The fitness industry of today isn’t just about losing weight and building muscle. Go beyond fitness with holistic offerings Utilize all your usual communication channels such as email, text, and push notifications to encourage members to join in the challenge and keep them motivated. Taking this approach can enhance growth for your page(s) as members tend to like and share content that mentions them personally. Magnify your brand’s visibility by featuring the contest within your social media community and tagging engaged members (with their permission). Maintain a leaderboard and reward participants with prizes when they achieve goals and milestones, and give public recognition to celebrate their wins. Let members collect points for meeting an attendance target, trying different workouts, improving their performance, or referring a friend to your business. In the fitness sphere, you can use this strategy to heighten motivation and engagement while encouraging members to visit more often and try more classes. Gamification in business means adding elements of game playing, such as scoring points and competing with peers, to your services. Whether it’s completing a 5K in under 30 minutes, beating a personal best in the weight room, or holding a tree pose without a wobble, a sense of competition is a great motivator. Many of those who attend a fitness business love a challenge. He emphasized “creating a culture and compensation dynamic that attracts and keeps great people.” ![]() Boost engagement with gamificationĬlub Industry recently asked Bryan O’Rourke, president of the Fitness Industry Technology Council, what should be on the radar of health club operators in 2022. Your brand shows up in searches for local gyms or fitness studios, giving you a source of leads in addition to Google and other search services. Such platforms also provide an additional channel for discovery of your brand, as they act as business listings. Through a presence on platforms like Gympass or ClassPass, fitness studios can secure revenue from people willing to try out new options. So, rather than becoming a member at one business, fitness seekers can customize their wellness routines with visits to a variety of locations, all while enjoying the simplicity of one central platform for purchasing services.Īlthough memberships provide a more consistent income, fitness businesses can benefit from offering this type of flexibility. Both are online marketplaces where credits can be purchased for bookings at thousands of studios, gyms, salons, and spas. Another way to increase your digital appeal – and your visibility online – is by listing your business in Gympass or ClassPass. Prevent such attrition by opting for an online booking system that is flexible and user-friendly. If they suspect that making or changing their booking could become a time-consuming affair, they may refrain from doing it altogether. They might question if they can add a friend to their booking or easily cancel if they’re not feeling well. A difficult process can be a deterrent for current and potential members to book classes and training sessions. 60 percent of American consumers usually book their appointments online. Make it just as straightforward to book on a smartphone, tablet, or desktop as it is at the front desk or over the phone. Make sure to provide a seamless digital experience by having a website and social media pages with easy access to your booking system. ![]() Whether it’s booking a hair appointment or checking out a restaurant menu, digital access is a given – and businesses that don’t provide it may lose out on customers. The consumers of today expect to access their favorite businesses through their mobile devices. Keep reading for five fitness trends that can help you boost both your membership numbers and your revenue. However, there are some ideas worth exploring regardless of your fitness business model. As the owner of a studio or gym, you’re likely to pick and choose the new ideas that fit your niche. Every year, there are new exercises, diets, and equipment touted as the next big thing. The fitness industry is constantly changing. ![]()
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